The Brighton Pier Group PLC

(the “Company” or the “Group”)

Introduction of an admission fee to support the preservation of Brighton Palace Pier

Brighton Palace Pier today announces the introduction of a £1 admission fee to enter the Pier. The admission fee will not apply to local residents (who have a Brighton Palace Pier local residents card) or children under the age of two. The fee will come into effect during peak trading periods in the summer beginning on 25 May, and then cover the weekends during June and the full months of July and August.

This year marks the Pier’s 125th anniversary and understandably the costs of supporting the iconic structure have risen substantially. In the last five years alone, the cost of maintaining, repairing and operating the Pier has increased 31%, an additional £2.7 million, taking the overall annual cost to £11.6 million. The admission fee will be critical in helping to meet the unique challenges and costs of preserving the Pier’s structural integrity and fabric as well as continuing to remain open all year-round. The Pier attracts tourists from all over the world and these visitors also contribute significant revenue to the City as a whole.

All residents who have a Brighton Palace Pier local residents card will continue to be admitted for free. To apply for a card, those who live in a BN postcode area will need to visit the Brighton Palace Pier website and follow the instructions in this link:

Known as the Queen of all Victorian piers, Brighton Palace Pier was established in 1889 and is a Grade II* listed landmark. Today, the Pier, whilst maintaining the traditional offers of seaside piers, also boasts a range of family and thrill rides, two of the largest arcades in the South of England, multiple food and beverage offerings and a variety of retail shops, making it a genuine mix of traditional and modern entertainment for all.

CEO of Brighton Palace Pier, Anne Ackord, said, “We see ourselves as the custodians of the Pier. Many of our team, including myself live and work in Brighton and we understand first-hand the importance of the Pier within our City. The Pier is a substantial structure and in recent years, the costs associated with maintaining and operating it to the same high levels of upkeep, strength and structural integrity, have increased significantly. We have, to date, been able to offset and absorb these costs but we have now reached the point where, in our view, it is sensible to implement a small admission charge for visitors to the Pier from outside the local area. The admission fee will be an important contributor to ensuring that our iconic Pier is with us for generations to come.”